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<< Hantuchova, King advance to Pattaya quarters
Pattaya City, Thailand (Sportsbook Betting Lines) - Defending champion Daniela Hantuchova of Slovakia and American Vania King were among the second-round winners Thursday at the Pattaya Open. The third-seeded Hantuchova notched a 6-3,

<< Lewis, Kemp lead in LPGA opener; Tseng lurking
Victoria, Australia (Sportsbook Betting Lines) - Stacy Lewis and Sarah Kemp both posted four-under 69s on Thursday as the 2012 LPGA season kicked off with the first round of the Women's Australian Open. This season also began much like last sea

<< Rockets G Lowry leaves game
Portland, OR (Sportsbook Betting Lines) - Houston Rockets guard Kyle Lowry left Wednesday's game against the Portland Trail Blazers with a strained right elbow. The injury occurred late in the third quarter after Lowry's follow-through

<< Rockets hold off Blazers
Portland, OR (Sportsbook Betting Lines) - Goran Dragic filled in for an injured Kyle Lowry and scored all 10 of his points in the fourth quarter as the Houston Rockets downed the Portland Trail Blazers, 103-96. Lowry, who left the game late

Devils hope to stay on a roll versus the Blues >>
(Sportsbook Betting Lines) - The red-hot New Jersey Devils will try to extend their longest winning streak of the season to six games tonight, when they host the St. Louis Blues at the Prudential Center. The Devils, who are coming off Tuesday's contro

Stars aim to get right against hapless Blue Jackets >>
(Sportsbook Betting Lines) - While the Columbus Blue Jackets are playing for pride, the Dallas Stars have stumbled as of late in their chase of a postseason spot. The Stars hope to break out of their scoring slump and get back on the winning track thi

Flames hope to stay hot in Phoenix >>
(Sportsbook Betting Lines) - Needing a big two points on Wednesday night, the Calgary Flames turned to pair of Finns to get the job done. The Flames aim to jump into the playoff picture this evening and stop the Phoenix Coyotes' three-game winning streak

Sens welcome Fisher back to Ottawa >>
(Sportsbook Betting Lines) - The Ottawa Senators were already burned by one former teammate this week. They hope that same thing doesn't happen this evening against the Nashville Predators in Mike Fisher's return to Scotiabank Place. The 31-year-old F

SPORTS BETTING - Tennis is an underrated and under-utilized bettors' sport.

Ten years ago, at just about this time, I called Alan Boston in Vegas and left him a voicemail that went something like this (abridged version): "Hey Alan, Chad Millman from ESPN The Magazine calling. I want to do a book about wise guys, you in?"

A couple weeks later I got a message back (abridged version): "I don't know, maybe," Boston said. "Call me and we'll talk about it. But not later today. I got $1,000 on Andre Agassi to win the French Open at 40-1, and he's in the finals."

Here's what happened next (abridged version): Agassi won his tourney. Boston won his $40,000. I wrote sportsbook.

In the ten years since, how much has been wagered on the big-time tennis events? Put it this way: The Nevada Gaming Commission doesn't even track the number year by year because it's so small.

"Tennis makes up about one-tenth of one percent of our take," says Lucky's bookmaking boss Jimmy Vaccaro. "The last big golf major we probably had $100,000 worth of bets. In tennis, we might have written two big tickets."

Tennis' lack of popularity amongst the American bettoratti is no surprise, really. For starters, the biggest sports betting holidays -- the Super Bowl, the NCAA tourney -- are must see TV. People, at least the degenerates I know, plan vacations around watching those events in Vegas sports books.

But Wimbledon? Doesn't exactly reel in the whales. "Seriously, it's the nuts as an event," says Boston. "But who even knows when it's on?"

Here's another reason that helps explain why golf gets traction, something I call "The Bubbe Theory." My Bubbe is pushing 95 and has cataracts so bad that, to her, even the most crystalline Chicago day is mostly cloudy. But she still listens to the Cubs games, and she still calls me in a fit if she disagrees with something Rick Telander writes in the Chicago Sun Times. She's a sports fan. If she doesn't know you, you're just filling a niche. And niche players, even historically good ones like Roger and Raf, don't drive betting volume. Only the highest profile names attract square money, which inflates wagering totals like a shot of saline to the lips. Bubbe, and the public, loved Agassi, tennis' last cross-the-rubicon, mainstream draw. She also has a crush on Tiger. She's given me standing orders to put a sawbuck on the big cat whenever I walk through a sports book (or mistakenly tap into one via my Internet machine.) That explains why the Masters is getting $100K in action at some books while the four tennis majors might not get that combined this year.

This isn't a case of tennis being a difficult sport to bet. In fact, in Europe, it's probably the second most popular sport for gambling after soccer. Granted, as the WSJ football betting last week and The Mag's Shaun Assael examined in even greater depth last year, that might be because gamblers across the pond see it as an easy game to fix. But it could also be because, over there it holds the kind of sway the big two do over here.

Street corners in Spain are peppered with public courts and kids doing their best Raffy impressions. In some war torn parts of Eastern Europe poverty-stricken kids view tennis as an escape route, like football or basketball here. A couple years ago The Mag's Lindsay Berra wrote a great piece about Belgrade's Jelena Jankovic, Ana Ivanovic and Novak Djokovic. They learned the game as kids while bombs were raining down on their homeland. They practiced in drained swimming pools. Not exactly Nick Bolletierri conditions.

In the United States, casual fans think tennis is played four times a year. But on the tightly packed European continent, national interest in homegrown talent runs deep every weekend. Of the ATP's current top 20 players, only two, tennis betting and James Blake, are American. Fourteen are from Europe, representing six different countries.

No wonder fans from Lisbon to Bhudapest get jacked up for the net game, whether it's Wimbledon or a low-level tourney like the Estoril Open in Portugal (congrats to Spain's Albert Montanes for winning that one, btw). Chances are good that someone representing their flag will not only be playing, but have a shot at winning.

And that's all any bettor can ask for.

To visit this sports book go to MySportsbook.com for all your football betting needs.